Marketing Week https://www.marketingweek.com Fri, 03 Oct 2025 15:11:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://d2i0h520a2h7ib.cloudfront.net/uploads/2019/06/24112104/MW_2019_FAVICON_228-2-60x60.png Marketing Week https://www.marketingweek.com 32 32 https://www.marketingweek.com/content/uploads/2014/10/mw2x.png <link>https://www.marketingweek.com</link> </image> <item> <title>Celebrating success and never settling: Your Marketing Week https://www.marketingweek.com/success-never-settling-your-marketing-week/ Fri, 03 Oct 2025 15:35:06 +0000 https://www.marketingweek.com/?p=851853 Source

]]> NFL team Minnesota Vikings on how it fosters a lifelong customer journey https://www.marketingweek.com/nfl-minnesota-vikings-lifelong-customer-journey/ Fri, 03 Oct 2025 14:01:57 +0000 https://www.marketingweek.com/?p=851823 Source

]]> ‘Failure is information’: Helen Edwards urges marketers to embrace ‘cautious bravery’ https://www.marketingweek.com/helen-edwards-cautious-bravery-innovation/ Fri, 03 Oct 2025 12:22:34 +0000 https://www.marketingweek.com/?p=851825 Source

]]> Why sponsorship needs an effectiveness revolution https://www.marketingweek.com/sponsorship-effectiveness-forum/ Fri, 03 Oct 2025 08:50:12 +0000 https://www.marketingweek.com/?p=851827 Source

]]> Marketers on why having all the answers is not the sign of a good leader https://www.marketingweek.com/marketers-answers-good-leader/ Thu, 02 Oct 2025 15:53:03 +0000 Source

]]> ‘An experiences universe’: How Coca-Cola is redefining its effectiveness agenda https://www.marketingweek.com/coca-cola-experiences-effectiveness/ Thu, 02 Oct 2025 15:27:42 +0000 Source

]]> Les Binet: Small thinking reduces effectiveness https://www.marketingweek.com/festival-2025-marketing-effectiveness-les-binet/ Thu, 02 Oct 2025 13:47:32 +0000 Source

]]> Tesco claims brand perceptions ‘outperforming’ the market https://www.marketingweek.com/tesco-market-share-brand-perceptions/ Thu, 02 Oct 2025 13:23:31 +0000 Source

]]> ‘It’s fundamental’: Mary Portas on why marketers need to fight for creativity https://www.marketingweek.com/its-fundamental-mary-portas-marketers-need-to-fight-for-creativity/ Thu, 02 Oct 2025 13:09:04 +0000 Source

]]> Audience strategy is more like freeform jazz than classic rock https://www.marketingweek.com/audience-strategy-jazz-classic-rock/ Thu, 02 Oct 2025 06:00:25 +0000 Source

]]> Why OpenAI is making the UK a marketing ‘centre of excellence’ https://www.marketingweek.com/openai-uk-marketing-centre-of-excellence/ Thu, 02 Oct 2025 05:00:03 +0000 Source

]]> The Week in Tech: A payments revolution and a face to an AI https://www.marketingweek.com/week-in-tech-payments-ai-face/ Wed, 01 Oct 2025 14:21:20 +0000 Source

]]> ‘Brand drives business’: Smart ring firm Oura on its ‘holistic’ repositioning https://www.marketingweek.com/oura-cmo-repositioning-awareness/ Wed, 01 Oct 2025 14:09:42 +0000 Source

]]> How ‘less healthy food’ ad restrictions may change the way brands are built https://www.marketingweek.com/less-healthy-food-ad-ban-brands-built/ Wed, 01 Oct 2025 05:56:50 +0000 Source

]]> British brands are missing out on $10bn of value, study finds https://www.marketingweek.com/brand-z-uk-missing-brand-value/ Tue, 30 Sep 2025 23:01:18 +0000 Source

]]> Dear Joy, how do I keep my head above water in the golden quarter? https://www.marketingweek.com/joy-the-bear-golden-quarter/ Tue, 30 Sep 2025 16:13:20 +0000 https://www.marketingweek.com/joy-the-bear-golden-quarter/ Source

]]> Channel 4 report finds stagnation in DEI representation across UK TV ads https://www.marketingweek.com/channel-4-dei-uk-advertising/ Tue, 30 Sep 2025 13:45:11 +0000 https://www.marketingweek.com/?p=851741 Source

]]> Why Chivas Regal is banking on ‘high risk’ innovation to take whisky to new drinkers https://www.marketingweek.com/chivas-regal-innovation-whisky/ Tue, 30 Sep 2025 12:05:13 +0000 https://www.marketingweek.com/?p=851682 Source

]]> ‘Stretching into new occasions’: How Lucky Saint is using innovation to pursue category growth https://www.marketingweek.com/lucky-saint-innovation-category-growth/ Tue, 30 Sep 2025 11:02:41 +0000 https://www.marketingweek.com/?p=851735 Source

]]> Bucking the trend doesn’t always work – unless you’re Ikea https://www.marketingweek.com/bucking-trend-work-unless-ikea/ Tue, 30 Sep 2025 05:34:14 +0000 https://www.marketingweek.com/?p=851706 Source

]]> Red Roses victory described as ‘watershed moment’ for women’s rugby sponsorship https://www.marketingweek.com/red-roses-victory-watershed-womens-rugby/ Mon, 29 Sep 2025 16:21:38 +0000 https://www.marketingweek.com/?p=851712 Source

]]> Marketoonist on attribution https://www.marketingweek.com/marketoonist-on-attribution/ Mon, 29 Sep 2025 15:04:13 +0000 https://www.marketingweek.com/?p=851707 Source

]]> Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week https://www.marketingweek.com/brand-media-b2b-customer-5-interesting-stats/ Mon, 29 Sep 2025 13:38:49 +0000 https://www.marketingweek.com/brand-media-b2b-customer-5-interesting-stats/ Source

]]> ‘Pull on our brand DNA’: Inside The Guardian’s international focus https://www.marketingweek.com/the-guardian-us-whole-picture/ Mon, 29 Sep 2025 13:37:20 +0000 https://www.marketingweek.com/?p=851678 Source

]]> Pret A Manger revives CMO role to help drive growth https://www.marketingweek.com/pret-revives-cmo-role-drive-growth/ Mon, 29 Sep 2025 12:49:12 +0000 https://www.marketingweek.com/?p=851680 Source

]]> The campaign every brand already owns, but few optimise https://www.marketingweek.com/email-signature-marketing-campaign/ Mon, 29 Sep 2025 07:41:49 +0000 https://www.marketingweek.com/email-signature-marketing-campaign/ Source

]]> More with less is not a strategy – it’s a dare https://www.marketingweek.com/secret-marketer-more-with-less-dare/ Mon, 29 Sep 2025 05:59:21 +0000 https://www.marketingweek.com/secret-marketer-more-with-less-dare/ Source

]]> B2B marketers on learning to say no in a ‘more with less’ world https://www.marketingweek.com/b2b-boundaries-more-with-less/ Mon, 29 Sep 2025 05:23:52 +0000 https://www.marketingweek.com/?p=851554 Source

]]> OpenAI launches ChatGPT’s first major brand campaign https://www.marketingweek.com/openai-chatgpts-brand-campaign/ Sun, 28 Sep 2025 16:00:25 +0000 https://www.marketingweek.com/?p=851652 Source

]]> Brands including Diageo, Unilever and Tinder form cross-category insight group https://www.marketingweek.com/diageo-unilever-tinder-cross-category-insight/ Fri, 26 Sep 2025 12:18:40 +0000 https://www.marketingweek.com/?p=851626 Source

]]> Flutter Entertainment promotes Michelle Spillane to MD of Paddy Power Online https://www.marketingweek.com/paddy-power-online-md-spillane/ Fri, 26 Sep 2025 11:56:15 +0000 https://www.marketingweek.com/?p=851629 Source

]]> Meta to introduce paid ad-free subscriptions for Facebook and Instagram in the UK https://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/ Fri, 26 Sep 2025 10:06:03 +0000 https://www.marketingweek.com/?p=851618 Source

]]> The new marketing buzzword is GEO – but is it real? https://www.marketingweek.com/marketing-buzzword-geo-real/ Fri, 26 Sep 2025 06:08:22 +0000 https://www.marketingweek.com/?p=851597 Source

]]> Budgets cut for third of B2B marketers https://www.marketingweek.com/budgets-cut-third-b2b-marketers/ Fri, 26 Sep 2025 05:55:23 +0000 https://www.marketingweek.com/?p=851476 Source

]]> ‘Race to the top’: Why aren’t more brands publishing their parental leave? https://www.marketingweek.com/publish-parental-leave-brands-2025/ Fri, 26 Sep 2025 05:28:28 +0000 https://www.marketingweek.com/?p=851460 Source

]]> Asda appoints vice-president for own brand https://www.marketingweek.com/asda-vice-president-own-brand/ Thu, 25 Sep 2025 14:10:53 +0000 https://www.marketingweek.com/?p=851588 Source

]]> Ticketmaster agrees to change how it advertises tickets following Oasis debacle https://www.marketingweek.com/ticketmaster-change-advertises-oasis/ Thu, 25 Sep 2025 13:36:51 +0000 https://www.marketingweek.com/?p=851581 Source

]]> Marketing Week acquired by Haymarket Media Group https://www.marketingweek.com/marketing-week-acquired-haymarket-media-group/ Thu, 25 Sep 2025 06:00:52 +0000 https://www.marketingweek.com/?p=851550 Source

]]> What not to miss at next week’s Festival of Marketing https://www.marketingweek.com/must-see-sessions-festival-of-marketing-2025/ Wed, 24 Sep 2025 23:01:33 +0000 https://www.marketingweek.com/must-see-sessions-festival-of-marketing-2025/ Source

]]> ‘Do the cognitive lifting’: Why Giffgaff had to ‘connect the dots’ to drive awareness https://www.marketingweek.com/giffgaff-thinkbox-brand-platform/ Wed, 24 Sep 2025 13:54:51 +0000 https://www.marketingweek.com/?p=851538 Source

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